Search Engine Optimization: Myths and Facts

Search Engine Optimization might not be an unknown term for those entrepreneurs when they are involved in digital business but there are certain and most believed myths in the world of SEO which are not at all true. They are required to be explored in order to clear out the confusions which still prevail in minds of many. Let us discover them in brief.

It is possible to rank website within a week with SEO

No SEO or digital marketing company can guarantee this as there are different set of activities required to be performed on different niches. It takes a considerable amount of time to frame precise strategies, implement them and make necessary changes during implementation. Hence, this is totally a myth if someone promises you to rank your website within a week or certain specified period of time as SEO requires time and effort to rank well.

When Site Reaches SERP Page #1, SEO Work is done

SEO is a never ending process. Even if you are ranking among top search results, you still have to try hands on different strategies to keep up to that position. Once you achieve stable position, it sounds great but it does not end here. It seems mandatory to renew your SEO contract with that one of the best SEO Company you have chosen to handle optimization of your site.

SEO can only be done if you have developed website in hand

It is written nowhere that SEO can be done only after the development of website is finished. There are web app development frameworks which are SEO-friendly and hence reduce the later stage workload. You can save bucks if you make a proper choice of framework during development step itself.

Guest Posting no more helps

This is not at all true! Until and unless one is helped from the fellow blogging, it cannot be said that guest posting is dead. It is a great way of building links and developing relationships online. It is an important part of Search Engine Optimization. In fact, it helps both sides, get linked and receive links in return.

Every Inbound Link assists in SEO

Not every link can be labeled as high authority. It totally depends on the company which link building activities they carry out and upon which sites they do so. It is possible that ten links from one low authority site is holds less importance than single link from high authority one. As DA and PA of sites differ, not every inbound link hold same importance and so it cannot be said that every incoming link helps in SEO.

Blogs don’t hold much importance

It is universally mandatory for digital business holders to have a website and so is necessary to have a blog. It is the way one can keep users engaged through interactive blog posting at frequent intervals.

Having Great Content is enough for Ranking High

“Content is King”, this is indeed true but it cannot be the only thing to be relied upon. There are many supporting factors which are required to be paid heed along with focusing upon content.

Content Updates must be More Frequent

It is okay if content is updated after regular intervals but it is not mandatory to keep changing content constantly and more frequently. For instance, blogs can be posted once or twice a week and it is perfectly fine if you don’t do so every day.

Best of the links are received only from .edu & .gov sites

Though these two domains hold high authority, .com domains cannot be labeled as cheap. There are different criteria applied by search engines to rank sites, it depends which domains you choose to get links from. Top-notch .com websites also pass on great amount of link juice.

SEO is dead

No, it works! Almost 51% of the website traffic is driven from Search Engine Optimization. You can never hear anyone ‘not’ gaining benefit from SEO.

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