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How mobile-friendly websites help in SEO?




Got your mobile-friendly and responsive website developed by one of the best web development company? Great! But are you aware of Google’s algorithm update which leave SEO giants scrambling their heads for new techniques to be applied to your project. There are constant updates released by Google which demands mobile-friendliness. Also, it is hard to believe that the search engine has even penalized sites which are not mobile friendly.

Let us explore three algorithm updates by Google which prove that it has actually penalized sites which are not responsive well across devices:

The scenario when the Algorithm Update Awards Mobile-friendly Sites

Almost two years ago, Google had rolled out an update which boosts webpages which are friendly across devices. This reinforced web developers and entrepreneurs to introduce or convert their sites into mobile friendly version. And also, those who were already optimized were offered higher SERP rankings. This update was also being referred as Mobilegeddon and is popular as Mopocalypse, Mobilepocalyse and Mobocalypse.

This let the sites lower in ranking if they were not mobile-friendly. Google started judging each webpage individually for testing its compatibility to mobile devices instead of judging website as a whole. This made webmasters choose between dedicated and responsive websites. This resulted into rising of sites in ranking who were optimized for mobiles and those who were not suffered a rank-drop of 2-3 pages.

Desktop Webpages integrated with AMP

Briefly known as AMP, Accelerated mobile pages is a Google-backed project which too was launched two years back. AMP listings were integrated in Google’s mobile search since February 2016. Accelerated Mobile Pages simply mean that webpages must load faster on mobiles and offer smooth user-experience. Understanding the reliance of users on mobile and the urge for speed, AMP was launched.

What is AMP? It is a subset or diet HTML which comprises of custom properties and tags along with few restrictions. It comes in two-path analytics: Amp-Pixel Element and Amp-Analytics Extended Component which prevents slowing down of the site due to the use of multiple analytics tracking systems. It not only increases CTR but also reduces bounce rates. AMP integration is important for Web Development Company for not letting users to wait long for pages to load.

Mobile-friendly Sites penalized due to Mobile First Indexing

Introduced in November 2016 and expected to roll-out in second half this year. Currently, the desktop versions of websites are analyzed for indexing by Google which will be altered and analyzed according to mobile-richer version. It would enable higher ranking for those who fit in the filters. Structured data and real annotations must be present on mobile version to save themselves from algorithmic waves. Those sites which have different content and low-quality one will be penalized so that equilibrium is maintained between desktop and mobile versions.


What adds to demand of mobile-friendly feature of site?

1.      Rising purchase of smartphones for socializing
2.      Increasing search from mobile devices
3.      Loss of customers due to non-friendly sites for performing across devices
4.      More users are preferring smartphones and search engine from mobiles to start research

Mobile-optimized Websites are Competitive Advantage!

If you have a successfully deployed website developed by one of the best web and Mobile App Development Company, just make sure they justify your investment. Developing mobile-friendly website is not difficult at all if you choose correct company. Looking for one of the best firm for your business? Feel free to request your quote from our experts!

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