Got your mobile-friendly and responsive website developed by one of the
best web development company? Great!
But are you aware of Google’s algorithm update which leave SEO giants
scrambling their heads for new techniques to be applied to your project. There
are constant updates released by Google which demands mobile-friendliness. Also,
it is hard to believe that the search engine has even penalized sites which are
not mobile friendly.
Let us explore three algorithm updates by Google which prove that it
has actually penalized sites which are not responsive well across devices:
The scenario when the Algorithm Update Awards Mobile-friendly Sites
Almost two years ago, Google had rolled out an update which boosts webpages
which are friendly across devices. This reinforced web developers and
entrepreneurs to introduce or convert their sites into mobile friendly version.
And also, those who were already optimized were offered higher SERP rankings. This
update was also being referred as Mobilegeddon and is popular as Mopocalypse,
Mobilepocalyse and Mobocalypse.
This let the sites lower in ranking if they were not mobile-friendly.
Google started judging each webpage individually for testing its compatibility
to mobile devices instead of judging website as a whole. This made webmasters
choose between dedicated and responsive websites. This resulted into rising of
sites in ranking who were optimized for mobiles and those who were not suffered
a rank-drop of 2-3 pages.
Desktop Webpages integrated with AMP
Briefly known as AMP, Accelerated mobile pages is a Google-backed
project which too was launched two years back. AMP listings were integrated in
Google’s mobile search since February 2016. Accelerated Mobile Pages simply
mean that webpages must load faster on mobiles and offer smooth
user-experience. Understanding the reliance of users on mobile and the urge for
speed, AMP was launched.
What is AMP? It is a subset or diet HTML which comprises of custom
properties and tags along with few restrictions. It comes in two-path
analytics: Amp-Pixel Element and Amp-Analytics Extended Component which
prevents slowing down of the site due to the use of multiple analytics tracking
systems. It not only increases CTR but also reduces bounce rates. AMP
integration is important for Web Development Company for not letting users to
wait long for pages to load.
Mobile-friendly Sites penalized due to Mobile First Indexing
Introduced in November 2016 and expected to roll-out in second half
this year. Currently, the desktop versions of websites are analyzed for
indexing by Google which will be altered and analyzed according to mobile-richer
version. It would enable higher ranking for those who fit in the filters. Structured
data and real annotations must be present on mobile version to save themselves
from algorithmic waves. Those sites which have different content and
low-quality one will be penalized so that equilibrium is maintained between
desktop and mobile versions.
What adds to demand of mobile-friendly feature of site?
1. Rising purchase of
smartphones for socializing
2. Increasing search
from mobile devices
3. Loss of customers
due to non-friendly sites for performing across devices
4. More users are preferring
smartphones and search engine from mobiles to start research
Mobile-optimized Websites are Competitive Advantage!
If you have a successfully deployed website developed by one of the
best web and Mobile App Development Company, just make sure they justify your investment. Developing
mobile-friendly website is not difficult at all if you choose correct company. Looking
for one of the best firm for your business? Feel free to request your quote
from our experts!
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